The back of packaging – the rear of a packaging – is a key element to finalize the sale of product. Read the article to understand why! I’ve had the fortune to speak to some editors in my life and…Do you know that the cover of a...
If you understand how your product will be used and if you can look at it from the customer’s point of view, you start with the right foot to realize a packaging of success. However very specific contests exist where the product even if it responds...
If you have got a good idea or a great product and you want to open an activity it is not said that you are able to introduce and to explain it to your potential customers or investors.Deciding what image your product will have once...
I have read somewhere that “Products are created in the factory, Brands are created in the mind of the customer.” It is a definition that perfectly adapts itself to the topic of this article: the co-branding. Made the product, how is it possible to make sure that...
Do you think that the body copy, the headline and the copywriting in general are made by the creative? Or do you think that at the end it will be enough writing something, but it is not important defining what? If your answers are “YES”, and you...
Italian companies have finally understood that customers, always considered as simple “voyeurs”, in reality today they can influence significantly the decisions and the actions of companies in terms of market approach. It is an epochal trend, in which today we can define the market a kind...
The design and the creativity of Made in Italy are factors as desirable as difficult to summarize. Everyone speaks about them. Every agency, creative studio or professional of communication promises the “formula” of Made in Italy, but at the end – when the customer takes...
Every agency on the market is able to give you a creative and accurate solution for your packaging. But is this what you really need? All products on the market have reached a high standard of realization, but despite the creativity and the attention to details, more...
There is only a packaging and a packaging which sells. The difference between these two types is that the second one is made on a business goal. It is clear that this difference says that there is a packaging which doesn’t work and a packaging which...
When in the street of New York, London or Tokyo you see a person who is walking with a cup of Starbucks in their hands, you are in front of an example of take away packaging. In fact what you see is not just a simple...