Among the fundamental ingredients for the success of a packaging there is the choice of the colors. Indeed between the product and the colors which represent it on the packaging exists a direct relationship, and as there is a direct relationship between the packaging and the...
What is rebranding? For rebranding we mean the process of marketing which brings to a partial or total change of the brand identity. It is not just about the renewal of the visual communication of the brand through the logo, the colors or the packaging, but it...
The lethal mistakes which condemn also the greatest products not to sell are usually two and always concern their packaging. The companies make this mistake without knowing that – both the small and the big ones – when they take some crucial decisions. The most widespread one...
If you have got a good idea or a great product and you want to open an activity it is not said that you are able to introduce and to explain it to your potential customers or investors.Deciding what image your product will have once...
I have read somewhere that “Products are created in the factory, Brands are created in the mind of the customer.” It is a definition that perfectly adapts itself to the topic of this article: the co-branding. Made the product, how is it possible to make sure that...
Do you think that the body copy, the headline and the copywriting in general are made by the creative? Or do you think that at the end it will be enough writing something, but it is not important defining what? If your answers are “YES”, and you...
If I had to give a definition about the concept of cross-selling I would say it is the technique used to generate additional sales and increase margins. It is such an old technique, 50 years ago the delicatessen in Italy while they were wrapping the ham...
The stories about the greatest entrepreneurs are made of courageous choices. Brilliant insights that radically changed the consumer’s habits. These are the entrepreneurs I define as explorers since they discovered virgin territories creating life to new civilizations. <<They dug where nobody thought there was petroleum>> It is not...
Every agency on the market is able to give you a creative and accurate solution for your packaging. But is this what you really need? All products on the market have reached a high standard of realization, but despite the creativity and the attention to details, more...
There is only a packaging and a packaging which sells. The difference between these two types is that the second one is made on a business goal. It is clear that this difference says that there is a packaging which doesn’t work and a packaging which...