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All you need to know about Co-Branding

What’s the Co-Branding? For Co-Branding is meant a real partnership that involves two different brands in a common marketing strategy. It is a real commercial partnership between companies that product and deliver together a product for a mutual benefit. The benefits could be: Greater mutual visibility An...

Video – Lesson of Jack Trout and Peter Drucker

There are gurus and gurus. With this article I want to speak about two gentlemen who are guru with uppercase “G”: Jack Trout and Peter Drucker. Trout is the father of the positioning, Drucker was one of the most important scholars of the management, theorist of...

Visual Hammer: how to get in the mind of the customers

With Visual Hammer we mean a visual, that is on the packaging and not only, which identifies a product or a brand which is a clear idea in the mind of the customers: in this way an unequivocal link is created to become indispensable for...

The Naming is the soul of your brand

Do you know the importance of the Naming for the sale of your products? Many people, probably too many, haven’t understood the importance of the Naming for the sale of their products or services on the market yet. Jack Trout, the father of the positioning and the...

Do you want a packaging which sells? Think as a Champion!

Have you ever observed the face of athletes in the precise moment where they injure themselves? Do you know what they are thinking about? I tell you my opinion, but I have never played as a professional football player or as a professional biker. However I have been...

Launch of a new product: avoid failing from the start

Are you thinking about launching a new product? The lecture of this article is for you.   3 products out of 4 are not going to survive Did you know that the 76% of the launches falls within one year without even achieve 10 thousand pieces sold? This means that...

Choose the right color to increase the sales of your product

Among the fundamental ingredients for the success of a packaging there is the choice of the colors. Indeed between the product and the colors which represent it on the packaging exists a direct relationship, and as there is a direct relationship between the packaging and the...

Do you know the 4 elements of the Packaging?

The lethal mistakes which condemn also the greatest products not to sell are usually two and always concern their packaging. The companies make this mistake without knowing that – both the small and the big ones – when they take some crucial decisions. The most widespread one...