We know that it is not replicable and reproducible. If you haven’t studied brand positioning, if you narrate it without having really done it, if you are not part of Trout & Partners, if you don’t have in your mind the whole process of Packaging Positioning® because you have studied it but you miss the system, you can’t say you are able to do the Packaging Positioning®.
Our certification needs to safeguard our client from theoretical counterfeits, impostors and scammers who pretend to know the method and the scientific process to develop the Packaging Positioning®. This is the only technique which is certified and guarantees the purchase of a packaging born to raise the volumes and values of the products. This technique increases the perception and the marginality of the products on the market. For this reason we decided to protect our clients or hypothetical clients.