Marketing

Packaging and environment: the questions we should wonder

The packaging is the part of the product which is thrown away after the use. It is therefore responsibility of those who design and produce packaging as well as of those who commission the realization, considering carefully how to reduce a minimum useless waste and the...

The Chips revolution was born with Patafetta

Does the word revolution seem strong to you? For Patafetta it fits perfectly! This case study unexpectedly stimulated my way of developing Brand Positioning. I have been repeating it for a long time, the Packaging Positioning starts from the Brand Positioning to reach the Product Positioning,...