Marketing

Packaging Take Away: how to make a real brand out of your name

Catering industry is very varied today, in particular in the last years the offers have multiplied making more choice for the consumer not just for what concerns the difference of food (product) but also for all elements which characterize the consumption of food (service). Among these,...

Do you know the 4 elements of the Packaging?

The lethal mistakes which condemn also the greatest products not to sell are usually two and always concern their packaging. The companies make this mistake without knowing that – both the small and the big ones – when they take some crucial decisions. The most widespread one...

Commodity products: how to avoid falling into the trap

Do you think all products are the same? Do you really think your product is impossible to differentiate? Do you know if you have got a commodity as product? If you haven’t wondered never once one of these three questions, read carefully the whole article.   I wondered: in line...

The importance of the naming in the packaging

It is undeniable: the commercial success of a product is directly linked to its name. What is technically defined naming is, indeed, a fundamental process to give to the product a precise identity and helping it in the difficult commercial competition that nowadays it is about...

Selling by putting the face: the packaging with human face

How many times have you heard speaking about the matter of building a human relationship with the customer? Nowadays thanks to the social media, for many commercial activities became a common thing putting the face. Becoming humans expressing in a natural way. In case of the social...

What can logo do to increase the sales of your product?

In marketing of a product the most frequent mistake is that of reasoning in separate components. In many cases they work at packaging, at its naming, logo and Pay Off just like if they weren’t connected to each other. This produce disasters. Valuable products which are...

Become leader of market thanks to your packaging

If you understand how your product will be used and if you can look at it from the customer’s point of view, you start with the right foot to realize a packaging of success. However very specific contests exist where the product even if it responds...