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Do you want a packaging which sells? Think as a Champion!

Have you ever observed the face of athletes in the precise moment where they injure themselves? Do you know what they are thinking about? I tell you my opinion, but I have never played as a professional football player or as a professional biker. However I have been...

Packaging Restyling: how to do it in the right way

If you look at the market – I mean physically to the lanes of the large retailers – you will notice how some brands have been on the market for decades, just like those old rock stars who still deserve a place in the ranking...

Launch of a new product: avoid failing from the start

Are you thinking about launching a new product? The lecture of this article is for you.   3 products out of 4 are not going to survive Did you know that the 76% of the launches falls within one year without even achieve 10 thousand pieces sold? This means that...

Choose the right color to increase the sales of your product

Among the fundamental ingredients for the success of a packaging there is the choice of the colors. Indeed between the product and the colors which represent it on the packaging exists a direct relationship, and as there is a direct relationship between the packaging and the...

When the change is necessary: some famous examples of rebranding

What is rebranding? For rebranding we mean the process of marketing which brings to a partial or total change of the brand identity. It is not just about the renewal of the visual communication of the brand through the logo, the colors or the packaging, but it...

Do you know the 4 elements of the Packaging?

The lethal mistakes which condemn also the greatest products not to sell are usually two and always concern their packaging. The companies make this mistake without knowing that – both the small and the big ones – when they take some crucial decisions. The most widespread one...

Commodity products: how to avoid falling into the trap

Do you think all products are the same? Do you really think your product is impossible to differentiate? Do you know if you have got a commodity as product? If you haven’t wondered never once one of these three questions, read carefully the whole article.   I wondered: in line...