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Innovative Vs Classic product

Today, I want to talk to you about two case studies developed in our agency. I will show you two historic products, which have followed an opposite strategic marketing development. In both cases, the result obtained will be a product’s positioning that is capable of increasing...

Why should you invest on a luxury packaging?

The popular saying “you can’t judge a book by its cover” not always adapts to the world of packaging design. For several months we have heard the word "crisis" associated with every context (retail, industry, manufacturing, distribution). This is partly true - in some cases, the numbers...

Do you know what Packaging Positioning™ is?

The packaging has not been a mere wrapping for years, but a real instrument of marketing to identify and give value to the product. It is a way to create a direct relationship with the consumer by getting his full attention. The Packaging Positioning™ shapes...

Let me introduce you the briefing.

Perhaps, not everyone will remember an old ad whose slogan was more or less like this: "To win, we need a good start!" Yes, starting on the right foot is important. When developing a product packaging, the first step is the most important phase. It means...