Functional packaging Tag

Do you know the 4 elements of the packaging?

The lethal mistakes that condemn even the most valuable products not to sell are usually two and always relate to their packaging. They are committed by the companies themselves, without being aware of them – small companies and large and structured ones – in the moment...

Let me introduce you the briefing.

Perhaps, not everyone will remember an old ad whose slogan was more or less like this: "To win, we need a good start!" Yes, starting on the right foot is important. When developing a product packaging, the first step is the most important phase. It means...

Is creative packaging still in fashion?

The clothes presented in Milan catwalks during the fashion week are always a powerhouse of creativity. They are, at the same time, the product, but also a tool to capture the attention of the media, constantly in search of the most eccentric news. Creativity, in that...

If you are afraid of the market get help from your sixth sense

Personally, I really like thrillers, especially those that have made the film history, such as "Jaws", "Jurassic Park" or "The Sixth Sense", a history masterpiece, intriguing and engaging and sometimes even terrifying. Terrifying as it may appear today's market to many people. The shark and the...