Selling by putting the face: the packaging with human face

How many times have you heard speaking about the matter of building a human relationship with the customer? Nowadays thanks to the social media, for many commercial activities became a common thing putting the face. Becoming humans expressing in a natural way. In case of the social...

Become leader of market thanks to your packaging

If you understand how your product will be used and if you can look at it from the customer’s point of view, you start with the right foot to realize a packaging of success. However very specific contests exist where the product even if it responds...

Let me introduce you the briefing.

Perhaps, not everyone will remember an old ad whose slogan was more or less like this: "To win, we need a good start!" Yes, starting on the right foot is important. When developing a product packaging, the first step is the most important phase. It means...

Is creative packaging still in fashion?

The clothes presented in Milan catwalks during the fashion week are always a powerhouse of creativity. They are, at the same time, the product, but also a tool to capture the attention of the media, constantly in search of the most eccentric news. Creativity, in that...

If you are afraid of the market get help from your sixth sense

Personally, I really like thrillers, especially those that have made the film history, such as "Jaws", "Jurassic Park" or "The Sixth Sense", a history masterpiece, intriguing and engaging and sometimes even terrifying. Terrifying as it may appear today's market to many people. The shark and the...