How many times have you heard speaking about the matter of building a human relationship with the customer? Nowadays thanks to the social media, for many commercial activities became a common thing putting the face. Becoming humans expressing in a natural way. In case of the social...
If you understand how your product will be used and if you can look at it from the customer’s point of view, you start with the right foot to realize a packaging of success. However very specific contests exist where the product even if it responds...
Ever since I started to write on this Packaging in Italy blog, also telling the "behind the scenes" of our work, I often find myself in meetings with clients that request further details regarding cases I have written about. “Michele, how did the round pizza box...
An entrepreneur has many possibilities to do business. He just has to figure out the right strategy and where to "hit". If you have a company and you are poorly positioned on your segment is much better to change strategy. For example, if you are in...
Perhaps, not everyone will remember an old ad whose slogan was more or less like this: "To win, we need a good start!" Yes, starting on the right foot is important. When developing a product packaging, the first step is the most important phase. It means...
If your product is different from others within the same category or it even creates a new category, you have some good cards to play. But, if you cannot communicate it clearly through packaging and if the consumer (and, before him, the buyer) does not see...
If I said that I work every day on projects that contain a dose of innovation and research comparable to Vetreria di Borgonovo’s Safe Cup, I would be lying. But, when I say that - unfortunately - there are many companies out there, with competitive products...
“Results” is the goal that gathers enterprises of all kinds. From micro family business to multinational enterprises, the aim is to put a "+" followed by a percentage in the financial statements at the end of the year. Achieving these results is getting tougher: crisis, competition, increasingly...
Working on the restyling of Melegatti’s products (Pandoro, Panettone and stuffed products) was a difficult and, at the same time, stimulating challenge. Dealing with a known brand and a seasonal product linked to tradition, forced us to move with surgical precision in the study and development...