How many times have you heard speaking about the matter of building a human relationship with the customer? Nowadays thanks to the social media, for many commercial activities became a common thing putting the face. Becoming humans expressing in a natural way. In case of the social...
Ever since I started to write on this Packaging in Italy blog, also telling the "behind the scenes" of our work, I often find myself in meetings with clients that request further details regarding cases I have written about. “Michele, how did the round pizza box...
An entrepreneur has many possibilities to do business. He just has to figure out the right strategy and where to "hit". If you have a company and you are poorly positioned on your segment is much better to change strategy. For example, if you are in...
It seems that June books for our agency a fixed appointment. An event that takes us to Milan with pleasure and that does not let us go home empty-handed. Also this year, for the XVIIIth edition of the Mediastars Award (one of the most important and desired awards nationwide),...
I've read somewhere that the product is created at the company, while the brand is created directly in the mind of the customer. It's a definition which is perfectly suits to the topic of this article: co-branding. HAVING CREATED THE PRODUCT, HOW CAN WE MAKE SURE THAT...
Perhaps, not everyone will remember an old ad whose slogan was more or less like this: "To win, we need a good start!" Yes, starting on the right foot is important. When developing a product packaging, the first step is the most important phase. It means...
The clothes presented in Milan catwalks during the fashion week are always a powerhouse of creativity. They are, at the same time, the product, but also a tool to capture the attention of the media, constantly in search of the most eccentric news. Creativity, in that...
If your product is different from others within the same category or it even creates a new category, you have some good cards to play. But, if you cannot communicate it clearly through packaging and if the consumer (and, before him, the buyer) does not see...
If I said that I work every day on projects that contain a dose of innovation and research comparable to Vetreria di Borgonovo’s Safe Cup, I would be lying. But, when I say that - unfortunately - there are many companies out there, with competitive products...