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25 September 2020
In Blog, Marketing
By Michele Bondani

Selling by putting the face: the packaging with human face

How many times have you heard speaking about the matter of building a human relationship with the customer? Nowadays thanks to the social media, for many commercial activities became a common thing putting the face. Becoming humans expressing in a natural way. In case of the social...

10 July 2020
In Blog, Marketing
By Michele Bondani

Become leader of market thanks to your packaging

If you understand how your product will be used and if you can look at it from the customer’s point of view, you start with the right foot to realize a packaging of success. However very specific contests exist where the product even if it responds...

7 March 2016
In Blog
By Michele Bondani

Taking advantage of the packaging to enhance your brand

An entrepreneur has many possibilities to do business. He just has to figure out the right strategy and where to "hit". If you have a company and you are poorly positioned on your segment is much better to change strategy. For example, if you are in...

3 June 2014
In Uncategorized
By Michele Bondani

Packaging and co-branding: the things to know to increase your sales

I've read somewhere that the product is created at the company, while the brand is created directly in the mind of the customer. It's a definition which is perfectly suits to the topic of this article: co-branding.   HAVING CREATED THE PRODUCT, HOW CAN WE MAKE SURE THAT...

9 July 2013
In Blog
By Michele Bondani

How the development of food packaging can generate a +22% [case study]

Working on the restyling of Melegatti’s products (Pandoro, Panettone and stuffed products) was a difficult and, at the same time, stimulating challenge. Dealing with a known brand and a seasonal product linked to tradition, forced us to move with surgical precision in the study and development...

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PACKAGING IN ITALY AGENCY

COMMUNICATION VS CREATIVITY

PROVOLONE AURICCHIO

SFOGLIA NERA MAJANI

Packaging in Italy S.r.l. Unipersonale
Via Venezia, 75 - 43122 Parma
Phone +39 0521.272689 - Fax +39 0521.706745
P.IVA 02681100349 N° CCAA 215268

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+39 348 1258055

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