An entrepreneur has many possibilities to do business. He just has to figure out the right strategy and where to "hit". If you have a company and you are poorly positioned on your segment is much better to change strategy. For example, if you are in...
I've read somewhere that the product is created at the company, while the brand is created directly in the mind of the customer. It's a definition which is perfectly suits to the topic of this article: co-branding. HAVING CREATED THE PRODUCT, HOW CAN WE MAKE SURE THAT...
Working on the restyling of Melegatti’s products (Pandoro, Panettone and stuffed products) was a difficult and, at the same time, stimulating challenge. Dealing with a known brand and a seasonal product linked to tradition, forced us to move with surgical precision in the study and development...