For more than eighty years, we have been producing bakery products according to handmade methods, passed down from generation to generation.
As business man, I wanted to identify my company in a different way on the market.
Our communication did not transmit the differentiating elements of our activity properly: the handmade and historical identities.
Getting to know with professionals of marketing and having taken advantage of the contribution of Packaging in Italy has been crucial to position our activity on the market in a clear and strong way.
In particular, the intervention regarded:
– Logo Restyling
– Identification of the new Pay-Off
– New Packaging Positioning™
All these things allowed us differentiating our offer from the one of other competitors, especially from the GDO.