Our company for over 50 years has been the specialist in the selection of the best meat Fassona Piemontese which is known and recognized by all professionals. We wanted to communicate it in a clear and accurate way to national and international market, therefore we were looking for an agency that follows us about Brand Positioning finalized to the development of the packaging of our products.
Packaging in Italy with its Packaging Positioning achieved our expectations: since the beginning it has placed our two brands “Cà del Bove” and “Macelleria Oberto” with their payoffs, differentiating our products compared the competitors and later diversifying the distribution channels, taking everything on the packaging.
Today some months after this operation we can be extremely satisfied about the results. The positioning allowed us to be clearer and more efficient towards Italian and international (London, Hong Kong) buyers, giving to the product the right image: the one of the Italian excellence.