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5 April 2016
In Blog
By Michele Bondani

Majani’s Cremino Fiat: a successfull story for more than 100 years

Ever since I started to write on this Packaging in Italy blog, also telling the "behind the scenes" of our work, I often find myself in meetings with clients that request further details regarding cases I have written about. “Michele, how did the round pizza box...

7 March 2016
In Blog
By Michele Bondani

Taking advantage of the packaging to enhance your brand

An entrepreneur has many possibilities to do business. He just has to figure out the right strategy and where to "hit". If you have a company and you are poorly positioned on your segment is much better to change strategy. For example, if you are in...

20 August 2013
In Blog
By Michele Bondani

To win the game it is not enough a good hand [“Il Pagnotto” Case Study]

If your product is different from others within the same category or it even creates a new category, you have some good cards to play. But, if you cannot communicate it clearly through packaging and if the consumer (and, before him, the buyer) does not see...

9 July 2013
In Blog
By Michele Bondani

How the development of food packaging can generate a +22% [case study]

Working on the restyling of Melegatti’s products (Pandoro, Panettone and stuffed products) was a difficult and, at the same time, stimulating challenge. Dealing with a known brand and a seasonal product linked to tradition, forced us to move with surgical precision in the study and development...

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PACKAGING IN ITALY AGENCY

COMMUNICATION VS CREATIVITY

PROVOLONE AURICCHIO

SFOGLIA NERA MAJANI

Packaging in Italy S.r.l. Unipersonale
Via Venezia, 75 - 43122 Parma
Phone +39 0521.272689 - Fax +39 0521.706745
P.IVA 02681100349 N° CCAA 215268

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