Ever since I started to write on this Packaging in Italy blog, also telling the "behind the scenes" of our work, I often find myself in meetings with clients that request further details regarding cases I have written about. “Michele, how did the round pizza box...
An entrepreneur has many possibilities to do business. He just has to figure out the right strategy and where to "hit". If you have a company and you are poorly positioned on your segment is much better to change strategy. For example, if you are in...
If your product is different from others within the same category or it even creates a new category, you have some good cards to play. But, if you cannot communicate it clearly through packaging and if the consumer (and, before him, the buyer) does not see...
Working on the restyling of Melegatti’s products (Pandoro, Panettone and stuffed products) was a difficult and, at the same time, stimulating challenge. Dealing with a known brand and a seasonal product linked to tradition, forced us to move with surgical precision in the study and development...