Do you know the 4 elements of the packaging?

The lethal mistakes that condemn even the most valuable products not to sell are usually two and always relate to their packaging. They are committed by the companies themselves, without being aware of them – small companies and large and structured ones – in the moment...

5 mistakes in packaging

In all markets, there is a category that we cannot define as "clients". They hire us for tasks they will never implement and, with great effort, they will eventually proceed with a clear briefing. Usually, they do not even know the processes of the works we...

Is creative packaging still in fashion?

The clothes presented in Milan catwalks during the fashion week are always a powerhouse of creativity. They are, at the same time, the product, but also a tool to capture the attention of the media, constantly in search of the most eccentric news. Creativity, in that...