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3 June 2014
In
By Michele Bondani

Packaging and co-branding: the things to know to increase your sales

I've read somewhere that the product is created at the company, while the brand is created directly in the mind of the customer. It's a definition which is perfectly suits to the topic of this article: co-branding.   HAVING CREATED THE PRODUCT, HOW CAN WE MAKE SURE THAT...

9 July 2013
In Blog
By Michele Bondani

How the development of food packaging can generate a +22% [case study]

Working on the restyling of Melegatti’s products (Pandoro, Panettone and stuffed products) was a difficult and, at the same time, stimulating challenge. Dealing with a known brand and a seasonal product linked to tradition, forced us to move with surgical precision in the study and development...

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PACKAGING IN ITALY AGENCY

COMMUNICATION VS CREATIVITY

PROVOLONE AURICCHIO

SFOGLIA NERA MAJANI

Packaging in Italy S.r.l. Unipersonale
Via Venezia, 75 - 43122 Parma
Phone +39 0521.272689 - Fax +39 0521.706745
P.IVA 02681100349 N° CCAA 215268

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+39 348 1258055

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