Sebastiano Grandi – Professor of Trade Marketing and Brand Management at the University Cattolica del Sacro Cuore

Sebastiano Grandi Professor of Trade Marketing e Brand Management
University Cattolica del Sacro Cuore

Michele Bondani has been able to tell students of the Faculty of Marketing at the University Cattolica of Piacenza the principles and the “secrets” which represent the roots of a successful packaging.

Through the presentation of different case histories of companies and brands that he followed in person during the process of review of the marketing positioning, has been able to captivate students thanks to his proficiency, curiosity and passion, by explaining them what is a packaging with a Genetic Profit ™.