Doadi Sesena – General Manager Walcor

Doadi Sesena General Manager Walcor

Our company, which has been working in the chocolate production for 60 years and has already been leader in the market sector of Easter eggs, had the need to become a brand in the sector of Easter eggs.

To do that, it was necessary to work on the image and on the quality of our products; this is the reason why we decided to address to an agency specialized in the Packaging Positioning™ and Branding by choosing Packaging in Italy.

The support of the agency has been crucial in order to create a new product line called “Superior” which allowed Walcor becoming even more recognizable as brand leader in the market sector of Easter eggs for the adult line.

Without a new logo, a design of packaging and a precise rebranding work it wouldn’t have been possible; for this reason, the role of Packaging in Italy has been decisive.