Our company, which has been working in the chocolate production for 60 years and has already been leader in the market sector of Easter eggs, had the need to become a brand in the sector of Easter eggs.
To do that, it was necessary to work on the image and on the quality of our products; this is the reason why we decided to address to an agency specialized in the Packaging Positioning™ and Branding by choosing Packaging in Italy.
The support of the agency has been crucial in order to create a new product line called “Superior” which allowed Walcor becoming even more recognizable as brand leader in the market sector of Easter eggs for the adult line.
Without a new logo, a design of packaging and a precise rebranding work it wouldn’t have been possible; for this reason, the role of Packaging in Italy has been decisive.
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