Brand identity


Do you know the 4 elements of the packaging?

The lethal mistakes that condemn even the most valuable products not to sell are usually two and always relate to their packaging. They are committed by the companies themselves, without being aware of them – small companies and large and structured ones – in the moment...


Let me introduce you the briefing.

Perhaps, not everyone will remember an old ad whose slogan was more or less like this: "To win, we need a good start!" Yes, starting on the right foot is important. When developing a product packaging, the first step is the most important phase. It means...