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Restyling

20 March 2019
In Blog, Marketing, Uncategorized, Restyling
By Michele Bondani

Opificio Emiliano – the Packaging Positioning masterpiece is accomplished.

The Packaging Positioning masterpiece is accomplished, Yesterday for the Beatles, Once upon a time in America for Sergio Leone, the Gioconda for Leonardo or Maradona's goal against England in the 1986 world championship, the same thing happened for me with this Brand Positioning, Product Positioning and...

4 February 2019
In Blog, Marketing, Restyling
By Michele Bondani

The Cheestyle case study and its Ghosting Effect

A few weeks have passed since the market launch of this positioning in the dairy sector but the protagonist in this case is not milk and cheese, but rather everything that revolves around the brand of that sector. This positioning is not easy to understand...