Blog

Paluani_apertura

The new Paluani’s Packaging Positioning

During these last years I have realized Packaging Positioning for any kind of products and that is a lucky thing because it gave me the chance to grow professionally, discover aspects from behind the scenes and appreciate the true story of Companies that otherwise I...

dolceria-e-pare

Innovative Vs Classic product

Today, I want to talk to you about two case studies developed in our agency. I will show you two historic products, which have followed an opposite strategic marketing development. In both cases, the result obtained will be a product’s positioning that is capable of increasing...

luxury-640x420

Why should you invest on a luxury packaging?

The popular saying “you can’t judge a book by its cover” not always adapts to the world of packaging design. For several months we have heard the word "crisis" associated with every context (retail, industry, manufacturing, distribution). This is partly true - in some cases, the numbers...

Scaffale-con-packaging

Do you know what Packaging Positioning™ is?

The packaging has not been a mere wrapping for years, but a real instrument of marketing to identify and give value to the product. It is a way to create a direct relationship with the consumer by getting his full attention. The Packaging Positioning™ shapes...