Today the Brand Image is more important than ever. And it is also for you. Nowadays to increase sales is no longer enough to have a good product, because on the shelves there are hundreds of products all the same and the customer is confused. Your client does not know which one to buy.
To let him choose your product and not the competitor, now more than ever you need a Packaging able to fix it in the consumer’s mind as a leading product. To make him buy your product, you now need more than ever the strategic Packaging.
That’s why Packaging in Italy was born, the first Italian company specialized in the creation of packaging that generates sales.
We are NOT a generalist agency and do not deal with any marketing strategy. Packaging in Italy applies the marketing only to packaging, to differentiate your product from the competition and position it inside customer’s head as the first choice in its class.
For you, to increase revenue and receipts of your business, and to give your product an aspect that can almost completely automate its sales, we at Packaging in Italy analyze its specific characteristics, identify its differentiating characteristics, we analyze the target buyers with their purchasing habits and scientifically create a package able to communicate to consumers the uniqueness of your product.
Thanks to the development of our Packaging Positioning™ your product will no longer be one of many on the shelf and you will have no competitors.
The ultimate goal is to allow your product to increase sales. Thanks to Packaging Positioning ™ we will investigate and realize with a scientific method a Packaging that is able to differentiate your product from the competition and to speak clearly of the solution to the need of the target customer.
We will highlight the unique differentiating of your product removing the competitors from the scene.
It will be designed considering the needs of your target audience thereby increasing the appeal of the brand image.
The final packaging is the result of a set of choices that will be taken to increase product sales.
New Clients in 2017
New Projects in 2017